Nike Football in Russia has long supported the street-football community. Since 2012, one of its flagship initiatives has been the “Box Rebels” street-football tournament. I worked on these activations as part of the REDKEDS team, leading the design. One standout concept was a bespoke kit featuring graphics drawn from the final match’s statistical data—this limited-edition uniform is awarded as a commemorative prize to the finalist teams.
Delivered as part of the REDKEDS team.
