Baltika, one of the largest players in Russia’s mass beer market, is reviving one of its specialties — No. 8 Wheat. This unfiltered brew is positioned as a ritual-driven, standout beer experience. I worked as art director during the creative phase of the project. Created at GG (formerly of VMLY&R) in close collaboration with Pavel Ganin, Kirill Mitrofanov, Maxim Artemenko and Sergey Musorin.
A couple of initial creative slides below.
Team Project with GG, formerly of VMLY&R.
Creative Concept | Art Direction