PIK, Russia’s largest developer, rolled out an outdoor advertising campaign extending its video campaign to showcase how its “Smart Layouts” unlock new creative possibilities. A series of key images features campaign heroes alongside the main benefits of the new layouts. I was responsible for art direction of the photoshoot, developing the visual narrative, and composing the images, in collaboration with Pavel Ganin, Kirill Mitrofanov and Maxim Artemenko.
Team Project with GG, formerly of VMLY&R.
Creative Concept | Art Direction | Production Supervision
