VK is Russia’s largest tech corporation, founded by Pavel Durov in 2006. Think of it as the Russian Meta or WeChat. I’ve worked on around five straightforward product explainers, all delivered on tight deadlines to support new feature launches. Across the series (only a small part of which is shown here), I handled art direction, developed the screenplays, and supervised production, partnering with Kirill Mitrofanov. The Rustore product announcement video was created within the GG team (formerly of VMLY&R). Rustore is Russia’s answer to the Android Market by VK.
Below is one of the art direction animatics I created to convey the storyline, pacing, and alignment with the voice-over within the set timing. ▼