Belarusbank is one of the largest financial institutions in Belarus. I worked on the brief as part of the BBDO team. The task was to build an emotional connection between Visa, Belarusbank, and the customer. The task was to create a thematically unified series of three premium segment cards, one of which had to feature a distinctly feminine character and serve as a dedicated option for women.
We needed to differentiate the brand from competitors through its own communication style. The project included proposing a new design for Visa cards in Belarusbank’s premium segment. The approach was to see the bank card not just as a payment tool, but as a symbol of belonging to a community with access to more.
The goal was to break away from clichés and offer a design that felt fresh and unconventional for the category.
The first concept is called “We Value Time.”
Successful people know that the most precious resource is time. Belarusbank and Visa understand this and offer solutions that help clients save it. The new card design is a tribute to the time of premium customers.
The second concept is called “Source of Light.”
These are luminescent cards. A person of high status is often someone who guides others. The source of light has long been a symbol of wisdom and knowledge.
The third concept is called “Map of Possibilities.”
Influential people are able to see any situation from a bird’s-eye view, understand the full picture, and find the best path forward. The new card design will highlight this perspective.
Team Project with BBDO.
Creative Concept | Art Direction | Production Supervision