Auchan is a major French retail brand. In projects like this, the TVC represents just the tip of the iceberg. The majority of the work happens in retail, along the customer journey. A bold and relevant visual identity plays a key role in unifying the entire communication system. What’s shown here is only a small part of the overall effort.
Included are design explorations for the loyalty card, the visual style that developed from it, and a wide range of explainers, touchpoints, branded merchandise, and employee rewards.
All of this was created as part of the BBDO team, with the support of designers, copywriters, account managers, and creative directors.
Team Project with BBDO.
Creative Concept | Art Direction | Production Supervision